First time on TV for Forum Agenti, the Fair dedicated to Commercial Agents and Representatives

TV Spot shown from 24 August on Mediaset Channels
(Rome, 25 August 2014) – Agent321, the International Organization taking care of connecting companies with commercial agents worldwide, brings on TV its brand for the first time.

The spot lasts 20 sec and goes on the air on the Mediaset Channels from the 24th to 30th August. It invites Companies looking for Agents to participate in the Milan edition of the Fair of Agents' Search, taking place at the end of November (Friday 28th and Saturday 29th).

«The TV Spot – explains Davide Ricci, President of Agent321.COM – is just the final step of the advertising campaign started in 2013 with a radio campaign that’s permanent by now and goes on air on Radio24 every day. The radio campaign on radio24 is supported by the airplays on Radio1 and Radio2 and by the press campaign on the main national newspapers. We chose to realize a video after many years of radio experience, finally associating an image to the voice many people are familiar with.

The video was realized through the video compositing technique. It explains how the fair works and how a man running a Company can find news commercial agents to sell its products. The voice-out invites him to join in Forum Agenti reserving an exhibiting space through the website Agenti.IT. After that, He finds himself at the edition of Foum Agenti having a long queue of agents in front of him. 7,000 commercial agents, reps and brokers are expected to participate in the Exhibition.

This video aims at highlighting how Forum Agenti makes the recruitment of commercial professionals easier. Usually it is a long and complex procedure while through the right way, Forum Agenti indeed, it becomes a nice and profitable experience.

The innovative format of an Exhibition exclusively dedicated to job interviews between companies and commercial agents was a two-years old idea of Davide Ricci responding to the exigency of matching supply with demand in the field of the Commercial Agency Profession.

Credits spot
Creative Agency: Medianove S.r.l.
Creative Responsible: Andrea Impiglia
Voice: Simone Tuttobene

The TV Spot is available at the following link: www.forumagenti.it/en/video/detail/3211