SURVEY RESEARCH: Why do so many companies choose to look for commercial agents on Fair?

The survey requested by Forum Agenti explains the reasons why companies choose to look for their new commercial agents on Fair – meeting them face to face remains the best way to evaluate a new partner.
A preview of the partial results of the survey made by the Study Center of Agent321 was published while the upcoming edition of Milan of Forum Agenti, the Fair of the Job Interviews with Commercial Agents (24 -26 November 2016 at Fiera Milano Congressi) gets closer.

The survey involved a sample of 1,000 principals that decided to join Forum Agenti.

The goal of the survey is analyzing the reasons why Companies chose to participate with their own Stand in Forum Agenti. The question was “Why did you decide to participate in a Fair to recruit Commercial Agents?”

Principals could choose among 50 different, possible answers.
These are the 5 replies mostly selected by the principals.

The 98,45% replied:
«I’m already cooperating with Commercial Agents and I would like to reinforce some areas».

The 93,53% replied:
«In the areas where I can count on some, particularly brilliant commercial agents, the turnover gets higher».

The 91,93% replied:
«I prefer to meet Commercial Agents on person rather than reading a resume. Resumes are often a fake».

The 87,71% replied:
«Meeting them, I can understand if those Agents are able to cooperate with my Company».

The 87,17% replied:
«The one when you shake hands, the Agent approaches you and the first impression he give you are the first elements I take into consideration».

The complete results of the survey will be discussed during the next edition of Forum Agenti Milan, Fiera Milano Congressi, 24-26 November 2016.